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This article is a personal reflection of my experience during the creation of our rebab.net TV commercials, created in September 2013.
We first stepped on step at the rebab.net advertising shoot in Los Angeles top top a windy Thursday morning; currently near exhaustion from juggling early morning trip delays and also scrounging because that our following cup that coffee.
If you’ve never been behind the scene of a TV advertisement shoot before, think of it as walking into a mini universal Studios. Almost 50 people were buzzing about a parking lot filled with tractor trailers and also cool props, all speed walking v a heightened sense of purpose. The was organized chaos, sustained by Red Bull and the most mouth watering catered food and also snacks the somehow was created by a makeshift George Foreman grill and lots of talent by an incognito chef. I set a an individual record for everyday Swedish meatball consumption. Ns regret nothing.
When us arrived (myself to add a couple of fine members the rebab.net’s marketing team), the production crew had already been shooting for a pair days. Today they were filming the in-van scenes that you see in every of our commercials. The was difficult to understand how plenty of people and also how much time it take it to create three, 30 second commercials. When the execution you view on YouTube and TV are commonly the ideal take the any particular scene, what friend don’t check out is the one 10-second clip to be done over and over and over again till someone made decision that castle “got it” or one of the actors started to get automobile sick.
The crazy point is, this was just the pointer of the iceberg. The production firm and marketing company tasked through the creative of the commercials have actually been working for months getting every little thing ready simply for the 30 hours or therefore of yes, really camera time this week. ~ the director calls this “a wrap,” they’ll go ago to work in post-production for weeks; editing, correcting and also optimizing come ensure there’s no “flimflam.”
Most people see commercials for what they are, an advertisement. After seeing one being produced behind the scenes, ns can’t help but clock commercials now and wonder just how a certain scene to be created. Top top occasion, I’ll yelp out in excited that i know exactly how that details effect was accomplished or recite my acute knowledge around camera booms and also car rigs. It’s like gaining a glimpse the movie magic, yet only enough to store you still wondering.
In countless of the scenes, the van actually isn’t driving. It’s gift hauled about on this trailer that is gift pulled by one old pickup truck.
We tailed the camera crew and also rebab.net credit transaction Rescue vehicle in our very own van, the town hall the action in genuine time.
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Last hour the the shoot, this is wherein we filmed the ending of every of our commercials, whereby the van comes sliding into the dealership. No CGI here, it’s the actual deal.
It take it a few tries to acquire the perfect slide, however eventually the precision driver and also Credit Rescue automobile got the done
Which commercial is her favorite?
Check the end our 2016 rebab.net commercials to watch out recent commercials and let us know what you think in the comments!