Pascal Trégueretymology, USA & Canadacinema, newspapers & magazines, phrases, slang, television, USA

The U.S. Colloquial phrase where the rubber meets the road, and also variants, mean:– whereby the essential facts or realities lie;– where theory is put right into practice.

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With one exception, all the messages containing the earliest events of the expression that i have discovered indicate the it source in the jargon of the heralding business—jargon in i m sorry let’s obtain down (to) wherein the rubber meets the road intended how much is that going come cost?.

These room as the texts in question, in chronological order:

1-: from the shaft After critical Night, by will certainly Jones, released in the Minneapolis Morning Tribune (Minneapolis, Minnesota) of Monday 23rd April 1956:

How to Talk prefer a man in a really dark gray flannel fit (a more round-up of Madison Avenuisms 1):“Let’s protect against rooting about on the ground because that acorns and also look up and see wherein they’re coming from.”“Let’s obtain down where the rubber meets the road.”“We’re up against the warm pipes ~ above this one.”“Don’t permit the watercraft get too far from coast or we may get our feet wet.”“That’s the method the cookie crumbles.”“Skim this end the pond and also see if it reaches the various other side.”“Let the air out of it and also see what you’ve got.”“Let’s shiver the tree and also see how countless apples we get.”“Let’s smear it on the cat and see if she licks the off.”

1 Madison Avenue is the surname of a street in new York City, which is the center of the U.S. Declaring business; this name is used allusively to denote the U.S. Heralding business and also the U.S. Proclaiming agents collectively.

2-: native the shaft In Hollywood, by Erskine Johnson, released in the Dixon night Telegraph (Dixon, Illinois) that Saturday 26th may 1956:

It takes an ext than a gray flannel suit to it is in a succses in the declaring jungle that radio and also TV. Friend gotta speak the language of the natives—a arsenal of stylized phrases that trademark heralding men from Madison Avenue come Hollywood and also Vine.The slang gets a king-sized airing ~ above the display in a brand-new movie, “The great Man.” 2 Keenan win 3 plays a Madison Ave. Genius with a gift that gab and of a language the Berlitz no teach. Several of his chatter:To modify a TV script: “Let’s toss it on the floor and also walk approximately it.”To relocate quickly since of a deadline: “We’re also close to the eco-friendly to usage a five-iron.”To check out what the client thinks about it: “Let’s protect against rooting around on the ground because that acorns and look as much as see where they’re coming from.”How lot is that going to cost?: “Let’s gain down to wherein the rubber meets the road.”Let’s try it out on the height brass: “Let’s run this one increase a flagpole and see who salutes.”Maybe it won’t work: “Don’t gain the watercraft too much from shore or we’ll get our feet wet.”

2 The good Man (1956) is a U.S. Film noir directed by and also starring the Puerto Rican actor and theatre and film director José Ferrer (1912-1992).3 Keenan wynn (1916-1986) was a U.S. Actor.

3-: indigenous the obelisk Cityside, through Gene Sherman, released in the Los Angeles Times (Los Angeles, California) that Thursday 18th April 1957:

PATOIS—Being a sucker for advertisement agency jargon ns was interested to find out Universal-International has put some with each other for “The great Man.” The remarks in the photo include “Let’s toss it on the floor and also walk approximately it,” “We’re as well close to the green to use a 5-iron” and also “Firm it increase in one round of putty.” acquired Keenan wynn so interested the dug increase a couple of more, just for kicks: “Let’s avoid rooting roughly on the ground because that acorns and also look up to see where they’re coming from,” “Let’s get down wherein the rubber meets the road,” “We’re in search of a real barnburner,” “Let’s anchor it in deep water overnight and also see if that develops any leaks,” “Smear the on the cat and see if she licks that off,” “This is just woodshed research, so nothing follow it out the window,” “I’m throw it out for grabs because it’s obtained a lot of glue top top it,” “Let’s cross-pollinate on this,” “What have we obtained when us let the air out of the balloon?” “Run it increase the flagpole and see who salutes,” “Skim it throughout the pond and also see if it reaches the various other side” and also “We’ve gained the motor running, however the mixture’s a little rich.” In the advertisement agencies, ma’am, it is the way the banana peels.

4-: from the pillar Matter the Fact, through Al Osborne, released in the Binghamton Press (Binghamton, brand-new York) that Friday 12th July 1957:

Editor’s Note: Tom Cawley, continual conductor of issue of Fact, is ~ above vacation. During his absence, previous staff authors of The push are contributing guest columns on reminiscences the newspaper work in Binghamton. Today’s guest is Al Osborne, associated with a Buffalo advertising agency.<…> The phone call rang.<…> ns answered it. <…><…>Cawley: sorry to stroked nerves you old man.Osborne: constantly time because that an old friend, Carl.Cawley: Tom. Tell you what: walking on vacation, old man. No one will write the pillar this year. Assumed I’d ask press alumni come contribute. Believed of you.Osborne: constantly happy come hear native an old friend, Bert.Cawley: Tom. How’d you like to compose one?Osborne: One what?Cawley: Column.Osborne: permit me run that up the flagpole and also see who salutes. <…> In fact, let’s mentally skip that across the pond and also see if it makes the other side.Cawley: The column, old sport, would be what you remember about Binghamton.Osborne: currently we’re obtaining down to where the rubber meets the road.

See more: Straight Angle: What Is The Measure Of A Straight Angle, What Is Straight Angle

5-: from Hal Boyle’s 4 column, published in many U.S. Newspapers on Wednesday 31st July 1957—for example in The State Journal (Lansing, Michigan):

Right now greatest interest centers in two brand-new weird and also wonderful languages—one spoken by the teen-ager, the other by the guy in the gray flannel suit.This second language—now well-known as “businessman’s bebop”—originated in the cream color tower civilization of advertising has actually spread throughout all industry with the speed of chickenpox in a kindergarten.Edward M. Meyers, a merchandising and sales promotion expert, has gathered a number of these “gray flannelisms” overheard in conferences in plenty of executives suites.Here room a few, selected at random, for the young go-getter who desires to pep increase his conference vocabulary:“What this idea requirements is more of an idea.”“Let’s stick antlers on it and see if it scratches.”“As lengthy as the boss doesn’t need to do it nothing is impossible.”“Let’s put it on a scale and also see if that gained any type of weight.”“Let’s gain down to wherein the rubber meets the road.”“It demands a transfusion and also the account executive no our blood type.”“Let’s not simply stand about with our backs against the hot pipes.”“Let’s monitor it down the road and see what the eats.”“I don’t know around the remainder of you, but I’m ready to key a tent and also dig because that worms.”“Let’s drive it into the parking lot and see if we dent any type of fenders.”“Let’s put on pith helmets and try running it around in the sun.”“That’s the method the banana peels and the mop flops.”“Let’s overlook it before we think about it.”“Let’s shot it with an accent and see if the subversive.”“At this phase we’re chopping wood—not burn it.”“Let’s litter a blanket on it and keep the warm.”“Let’s not show it to him. He could cancel his vacation.”“I’m just painting through a wide brush. Girlfriend fellows fill in the details.”“Let’s give it a name and see if someone will take on it.”“Let’s to wash it and see if that shrinks.”“He’s no interested in winners—he simply wants to know if it have the right to make the stable.”“Let’s take it up the stairs and also see if the wheezes.”“Let’s no X-ray it. We can see it also clearly.”“The drawbridge could be up—but you have the right to still run the moat.”“Let’s anchor it in deep water and also see if that develops any leaks.”“Let’s frame it and see if it collection dust.”“I’ve obtained the engine running, however I think the mixture is a tiny weak.”“Let’s not bake any type of beans. I’ve acquired to capture the 5:27.”“Let’s put it in a cage and also see if it sings.”“I watch feathers top top it—but it’s no flying yet.”“Let’s gain down on every fours and also look at it through humility.”“Let’s cave on to the tail. You can never tell whereby it will certainly wag us.”“Let’s forget it prior to we file it.”Let’s!

4 Harold Vincent ‘Hal’ Boyle (1911-1974) to be a U.S. Journalist.

The just text containing an early occurrence the the expression that is no explicitly associated with the slang of the advertising company is this advertisement, released in the Shreveport Journal (Shreveport, Louisiana) of Monday 21st January 1957:

THIS reality gets down where the rubber meets the road:“We offer ’em Cheaper . . . ’cause We always Sell More!”Wray-Dickinson Co.Ford“Louisiana’s oldest Ford Dealer”