You are watching: Now you re cooking with gas
Which of this is the original version, and where/how did that originate?
OriginGas cookers started to change wood-burners roughly 1915, and the actual phrase was supplied by Hollywood radio comedians about December 1939, and also then appropriated by gas providers to encourage gas food preparation from approximately 1941 onwards.
The phrase has actually been attributed to Deke Houlgate, who after working in the gas industry, created the line for Bob Hope.
The American Heritage thesaurus of Idioms (1997) by Christine Amme claims it"s 1940s slang, and it:
... Alludes come gas stoves, which began to replace slower wood-burning stoves around 1915.
American Gas combination monthly - Volume 23 (1941) provides an origin:
The expression "NOW YOU"RE cooking WITH GAS" has bobbed up again — this time as a front page streamer top top the Roper Ranger, and as the banner line in the current advertising collection of the Nashville (Tenn.) Gas and Heating Company, cleverly tie gas cooking to neighborhood food products and also restaurants.
"Now you"re food preparation with gas" literally take it the gas industry by the ears approximately December 1939 — Remember? — as soon as it flashed forth in excellent repartee indigenous the radio program of the Maxwell Coffee Hour, Jack Benny, Chase and also Sanborn, Johnson Wax, Bob Hope and also sundry others. Gas men began to listen as they had never listened before, kinda hope to hear more, however not understanding whether to be glad or mad, dazed or dazzled by together widespread complimentary publicity top top TIME construed in terms of national hook-ups involving numerous thousands that dollars all told.
The exact same association"s Proceedings - Volume 23 (1941) argues several slogans to promote gas, and also notes:
Even Hollywood has been using, for some time now, the expression "Now you"re food preparation with gas" to denote perfection.
The Pacific shore Gas Association"s Proceedings - Volume 32 (1941) wanted to cash-in on the phrase"s popularity:
It is increase to united state to arrangement our tasks so regarding assure development — for this reason that civilization will to speak of us "Now You"re food preparation With Gas!"
Gas period - Volume 88 (1941) says the expression is already famous:
A smart angle in one piece of copy was to capitalize ~ above the now-famous colloquialism. "Now you"re food preparation with gas."
Deke Houlgate and also Bob Hope
Houlgate university Football Rankings was established by Deke Houlgate. On their website, his child writes:
During his days v the American Gas Association, before induction right into the army Air Corps, he originated the phrase, "Now, you"re cooking with gas!" and also planted it with Bob Hope"s writers. They, in turn, wrote it into one of his radio scripts and also put it into the mouth the comedian Jerry Calonna
It was previously attributed come Bob Hope, for example in the New York Times (April 10, 1941) review of his movie Road come Zanzibar:
Farce the this sort very seldom comes turn off with complete effect, however this time it does, and also we promise that there’s fun on the Road to Zanzibar. This time, together Mr. Hope puts the in one of his pungent phrases, they’re food preparation with gas.
And a 1942 newspaper article (The Pittsburgh Press - Oct 15, 1942) advert to:
That famous Bob expect wisecrack, "Now you"re food preparation with gas"...
A post to jackbenny.org says:
Just the other day, i heard a skit from "Good News the 1940" whereby Lou Holtz and also Fanny Brice are amongst the "British" characters, and also "Now we"re cooking with gas!" is one of the lines.
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It was usual enough to confuse "word experts", notes *Municipal sanitation - Volume 11* (1941):
"Coney Island" became a word in the college of Chicago"s brand-new dictionary, but terms favor "now you"re cooking with gas" and "that ain"t the way I heard it", used by the world who regular Coney Island continued to confused word experts.
It was supplied in a 1942 film, The huge Street:
Florida Doctor: go you ever hear of a thing referred to as paranoia? No, ns guess friend didn"t. Well, it"s what wake up to people when they gain to think they"re miscellaneous they"re not. Nicely Nicely Johnson: now you"re cooking with gas. Violette Shumberg: shut up, Nicely.
And the critical lines that a 1943 Daffy Duck cartoon, The wise Quacking Duck:
Wikipedia also says this cartoon, shortly prior to the end:
The war proceeds through some parts of the cartoon, consisting of a fortune novelist (referring come Jerry Colonna).