Anyone who gets a the majority of email is familiar with the classic “I hope you’re law well” and its related family members of phrases. That the email identical of little talk. And like small talk, this phrase can acquire a small repetitive if you uncover yourself relying top top it also often.

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As an entrepreneur, editor, and also PR professional, I calculation that I’ve sent at the very least 73,000 organization emails over the previous twenty years. (A rather conservative estimate, in ~ that.) i’ve seen countless an “I expect you’re act well” overcome my inbox. I’ve sent out a few, as well (we all do, from time come time!). Right here are my five favorite alternatives to the common greeting.

1 Nothing at all

The email application Boomerang performed a data study and found the emails in between seventy-five and also one hundreds words in length had the best solution rates. Back the an answer rate diminished slowly after ~ that, speak to any busy person and they’ll tell you they choose emails that are brief and also get right to the point. Present that you value the recipient’s time by acquiring down to business right indigenous the start.

2 miscellaneous personal

In my job-related as an editor, i have had human being follow me top top Twitter or Facebook, commenting on and sharing every article I publish. And, just when i think i have somehow earn a fan, I’ll gain a letter from them questioning me to expropriate a guest blog post or execute some type of cross-promotional content swap. I have to admit, i admire your dedication to getting to know me, also if that comes through an ulterior motive. And if they pitch something that mirrors the knowledge they’ve gained about my style and the topics I care about, it’s an ext likely to it is in something I deserve to use.

If you’re writing a high-stakes email that demands to gain results, that never harms to do your homework. Friend don’t have to stalk someone on social media, yet doing a tiny research can go a long way. Incorporate a sentence or two at the opening of your email to show you’re acquainted with the recipient’s work, like this:


I review your article about in critical week. Friend hit the pond on the head once you stated . . .

There room a couple of caveats here. First, don’t usage a personalized opener unless it in reality relates to the object you’re composing about. It would certainly be awkward to congratulate who on the publication of their current novel if you were writing to market them a deal on life insurance. (Unless maybe they write murder mysteries. There might be a hook there.) and also, don’t do your post too personal. Saying you read an short article is one thing, but mentioning the beach vacation photos you witnessed on Instagram will certainly come off as creepy.

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3 “I know you’re swamped, for this reason I’ll it is in brief.”

I love this opener. It, and also the number of paragraphs in the email I see before me, speak me the the sender worths my time and also made an effort to store things short and sweet.

There’s just one preeminence with this opener—if you’re walking to use it, you’d far better actually be brief. Nothing promise to keep it brief and then walk on for paragraph after paragraph. The sender might wonder whether you actually know the definition of brief.

4 “We met at ______.”

If you’ve met the recipient before, that never damages to to speak so. Perhaps you linked briefly at a conference. Also if the recipient seems unlikely come remember, the fact that friend did remember walk a long means toward creating a rapport.

Once again, this approach works ideal if her previous meeting is pertinent to the topic at hand. If friend met in ~ a conference and exchanged words about marketing strategies, and you’re emailing currently to ask the recipient to review your new app because that marketers, you’re connecting the right dots. That won’t it is in the case, however, if you’ve only bumped into each various other in a coffee shop and exchanged some little talk around the weather.

5 A little of little talk

If you yes, really think a tiny talk opener fits her audience best, offer it a whirl. However if you’re searching for an different to “I hope all is well,” or “I hope you’re doing well,” think about something a little more personal:


How room things in new York? i hope you’re keeping cool throughout the heat wave.

The more familiar you are with the recipient, also if you recognize each other only through email exchanges, the far better this works.

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In mine opinion, the many important dominion of email communication is this: don’t force it. If you’re trying too hard to it is in personable or clever, her recipient will practically always see with your attempts. As soon as I create an email, also if it’s for a mass emailing campaign, I’m constantly thinking of my intended recipient and their persona. I laugh as I write (seriously, the a tiny creepy) and write together though I’m having a face-to-face conversation through them.