Over 118 million views and also counting, black Veil Brides’ debut video clip continues come entertain and also inspire. Us asked Andy Biersack and director Patrick Fogarty how they made it for a cool $1K, what castle learned around both bare-bones video production and also its attendant life lessons.

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What advice would certainly you offer hungry musician toward getting their vision analyzed into pixels and also onto YouTube?

BIERSACK: ns don’t think yes a way that you have the right to replicate the random elements of miscellaneous succeeding. Girlfriend couldn’t determine what was going to succeed, and also at the time, that’s how it yes, really felt to me. Like, “Oh, my God, we’ve excellent this point that we believed in, yet why carry out so many human being want to check out it?” now that I’ve had time come look back on it, if I might take anything indigenous it, it’s that you make something the is truly actual to the feelings the you have presented who you are intrinsically and also emotionally together a person. You have a far better chance that connecting with world than if you do something the panders to what you think they might like.

I’ve told friend a million times: among my biggest pet peeves it is really typical nowadays to prey upon people’s emotional status. To offer loneliness come lonely people, try to make world feel much more like the way they could be than giving world something that is representative come what you are. I’m not really interested in making points that ns think space going to be what friend are. Mine advice to human being would be to it is in the specific band or artist the you are and own it. You will flourish up and evolve end time: If you’re going to make a music video clip on a shoestring budget, make sure it’s saying what you want it to say.

FOGARTY: as soon as it involves the benefits people have these days, human being have on your cellphones what it supplied to take a handful of human being to control to anything. The playing field is totally even: over there is no advantage to coming from money or that company backing once it concerns getting your hands on the mechanically items crucial to actually create a video. Since it means that a an excellent idea will climb to the top. There space no rule to what you have the right to do come make the happen.

Thanks. And a post for Alan, the almost-bass player for black Veil Brides: you re welcome phone in.

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BIERSACK: ns don’t desire to come turn off kidding or teasing or anything. Come this day, i wonder every little thing happened come him and also the dog and also everything. I give him 24 hours of credit. Ns genuinely hope he sees this.